Burger King
Speculative
Burger King needs skilled and enthusiastic people working in their restaurants with their open flame grills.
This controversial recruitment campaign idea grabs public attention but once launched, Burger King reveals their true motive of targeting some untapped talent and working to solve an underlying issue in today’s society - all whilst making it very clear to a wider audience what their distinctive cooking methods are.
Guerilla campaign with projections on buildings opposite prisons.
Print ad in newspaper classifieds section.
Full page newspaper ‘open letter’.