Mind The Bollocks

Personal Project

Suicide is the biggest killer of men in the UK under 45, whilst 50,000 men in the UK are diagnosed with a male specific cancer each year.

Sometimes, these issues can be caught and treated off the back of a simple conversation, perhaps even over a cup of tea.

For International Men’s Day at Havas in London, we created bespoke double teabags to encourage people to share a cup of tea, ‘mind the bollocks’ and start talking. An Instagram account for the campaign was also created to give people further resources about things to look out for in their friends, family and colleagues, and where to seek help.