Brita
Pitch work
230,000 Evian bottles of water were consumed last year at Wimbledon. For a brand with a mountain range as its logo, that's literally a mountain of plastic!
As part of Brita's #SwapForGood campaign, our idea showed Londoners and tennis enthusiasts the true cost of single use plastic consumption and how they could swap to refillable bottles for good.
Experiential installation in Waterloo station
A custom 6 Sheet with a built in water fountain.
Digital Screens, with bottles tumbling down the escalator and collecting in the last screen.
